Maria Pinho


Vento Mips

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2021-22
Services Advertising, Graphic design
Challenge: Catlike's Vento MIPS helmet faced market saturation, necessitating a distinctive makeover for consumer appeal.

Approach: A comprehensive strategy combined market research, consumer feedback, and a creative redesign.

Redesign Highlights: The introduction of three dynamic metallic colors—Saint-chameleon, Red, and Grey—signifying adaptability, passion, and sophistication, respectively.

Outcome: The redesigned Catlike Vento MIPS helmet now stands out, blending aesthetic appeal with the desired sense of speed and performance.

Credits
Company: Polisport Plásticos S.A.
Brand: Catlike
Marketing Manager: Rita Cardoso
Design: Maria Pinho
Product Manager: Bruno Craveiro
Project Manager: Filipe Teixeira
Product Photography: Jorge Pena
Lifestyle Photography: Tiago Lemos



StrategyData-Driven Colors: Leverage market research to identify trending colors and consumer preferences.

User Feedback Integration: Engage the Catlike community through surveys and social media to incorporate direct user input.

Creative Overhaul: Create a visually appealing and distinctive color range.




Strategic Promotion: Develop a dynamic promotional strategy using influencers and online platforms. Highlight both safety features and style to broaden the appeal.

Engaging Launch: Host an interactive launch event, either virtually or physically, to showcase the new colors, emphasizing safety technology. Create an unforgettable experience for consumers.



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