Minia

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2020-22
Services Product Design, Branding, Packaging

MINIA is a rear bicycle child seat for kids. Inspired by the Cosmic Universe this child seat materializes the need of the human to move and to expand his limits, promoting the usage of the bicycle as smooth mobility familiar main of transportation, and therefore reducing the CO² emissions.

MINIA also potentiate the usage of the bicycle as individual, and therefore safer mean of transportation, a highly appreciated benefit in this pandemic context.

Credits
Company: Polisport Plásticos S.A.
Marketing Manager: Adriana Santos
Product Manager: Miguel Martinho
Project Manager: Tiago Teixeira
Communication & Graphic Design: Maria Pinho, Ana Marta
Illustrations: Maria Pinho
Product Photography: Jorge Pena

Awards - Winner Transportation

The product and packaging were developed having in mind our ecological footprint. The seat is shipped totally foldable, so a transport optimization was achieved resulting in less CO² emissions to reach is final consumer. The box uses materials from sustainable forests and was created to have a second life – can easily be converted in a Pet House.

MINIA wants to incentive the families to explore the world in a funny and happy way. Monthly activities will be available on the website/newsletter promoting quality time between the family and leading the users to explore more, to live more, to expand their one limits.